POP Definition - A point of purchase (POP) is a term used by marketers and retailers when strategically planning the placement of consumer products. This is done by using various communications vehicles, including displays, giveaways, packaging, sales promotions, and in-store advertising, to influence the consumer’s buying decision (or to use to aid relationships with sales person or partner.)

 

Selected design work for created for point of purchase (POP) purposes. 

Programs: Adobe Photoshop and Adobe Indesign