Teresa Cardona, a graduate student at The Pennsylvania State University (August 2024 – Present), is pursuing a Master’s in Marketing with a concentration in Marketing Analytics and Insights. Since November 2023, Teresa has been leading marketing and communications at Asbury Carbons, developing and executing online and print strategies to strengthen brand identity, increase sales, and drive customer engagement. She oversees SEO, GA4, social media, and project audits

 

All while collaborating with internal teams and agencies on integrated campaigns including product launches, press releases, video creation, and website management. Leveraging her background in corporate design, marketing, and advertising, Teresa maximizes both technical and creative opportunities across digital platforms and interactive campaigns to expand reach and attract new customers.